May 1: Nominations Announcement

May 29: Winners' Circle

June 1: Awards Gala

The Foundation Award for Outstanding Achievement

The National Media Awards Foundation (NMAF) is proud to present the 2018 Foundation Award for Outstanding Achievement to Joyce Byrne, publisher of Avenue Calgary at RedPoint Media & Marketing Solutions.

 

Joyce Byrne (Photo by Jared Sych) 

 

If you are passionate about Canadian publishing, you have met or worked with Joyce. Described as a “champion of magazines,” Joyce has an all-in approach to her work that makes her stand out.

 

“Joyce doesn’t look for easy,” notes Penny Caldwell, former editor and publisher of Cottage Life. “Since bursting onto the magazine publishing scene, she has consistently reached beyond her own sphere to help others.”

 

Just before launching her career in the early 2000s, Joyce took a publishing course with D. B. Scott at Ryerson University. There, she met Anicka Quin, who is now editorial director of Western Living and Vancouver magazines. Quin recalls the meeting: “[Joyce] was there with her wicked sense of humour, and she quickly stood out as one of the only ones there who was really ready to be a part of this industry.”

 

And ready, she was. During her tenure as publisher of This Magazine, from 2001 to 2005, the publication excelled on the business and editorial side. “This Magazine has only been nominated once in its 52-year history for Magazine of the Year at the National Magazine Awards and it was during Joyce’s time as publisher, a testament to her leadership and the excellent magazine it produced,” notes Lisa Whittington-Hill, Joyce’s successor and current publisher of This.

 

In 2005, Joyce left This Magazine in the capable hands of Whittington-Hill and moved to Edmonton, joining award-winning Venture Publishing as vice-president and associate publisher. There, she focused her work on Alberta Venture and unlimited magazines. In 2008, unlimited became the first Alberta-based magazine to win a National Magazine Award for Art Direction of an Entire Issue, a remarkable achievement for the team of the newly launched publication. During that time, Joyce also helped launch Eighteen Bridges, a literary magazine with an impressive collection of National Magazine Awards. 

 

In 2014, Joyce moved some 300 kilometers south and became publisher of yet another celebrated magazine: Avenue Calgary. So brilliantly has she led the team of the award-winning lifestyle publication that her role was recently expanded to group publisher.

 

As a publisher, Joyce favors a collaborative approach. “While she knows so much about the industry and magazines—from an encyclopedic knowledge of cover concepts published around the world to an up-to-the-minute grasp on the leading ideas about where the industry is going and how to improve sales—she is a great collaborator and listens to ideas and input from all levels of her staff,” affirms Käthe Lemon, editor-in-chief of Avenue Calgary.

 

“Of all the people I’ve worked for or with, I have rarely if ever had the opportunity to work with anyone more dedicated to the magazine publishing industry or who loves magazines more—indeed, I’m not sure such a person exists,” Lemon adds.

 

A quick glance at her career illuminates Joyce’s commitment to magazine publishing. Throughout the years, she has worked with magazines ranging in topics from trade, politics and literature to business and city life, and remains as passionate as ever about magazines. In addition to her role as publisher and her various pro bono commitments, Joyce still lends a hand as a proofreader for the semi-annual literary magazine Taddle Creek.

 

“Volunteering is something we’re all supposed to do, to give something back to our community and our industry,” observes veteran magazine writer David Hayes. “Most of us have the best intentions. Some of us manage one or two commitments around our busy lives. Joyce is a tireless volunteer for countless causes, mostly associated in some way with magazine publishing or writing, in addition to all her paid duties.”

 

To say that Joyce’s volunteer experience is impressive would be an understatement. She served as a director of Magazines Canada from 2002-2012, where she sat on the public affairs and small magazines committees, curriculum development task forces, and the professional development committee, which she chaired from 2007-2013. In addition, Joyce has served on program development committees for the Ontario Media Development Corporation, on the board of Word on the Street (Toronto)—where she helped develop the successful Canadian Magazines reading tent—and on the board of Edmonton’s Theatre Network. In 2008-2009, Joyce chaired the Advertising Club of Edmonton (ACE) Awards, and from 2010-2014, the Edmonton Cannes Reel Screening fundraiser for National Advertising Benevolent Society (NABS). In 2013, Joyce received the ACE Fellowship Award, and was also named to the NABS Honour Roll the previous year.

 

Joyce has also served as a director of the National Media Awards Foundation, including a two-year term as president, and still remains involved as a board member. An industry builder, she is currently president of the Alberta Magazine Publishers Association (AMPA) and a director of both the National Advertising Benevolent Society (Western Chapter) and the International Regional Magazine Association (IRMA).

 

Her efforts are noted and lauded by colleagues.

 

“I would be hard pressed to find a publishing professional more enthusiastic, engaged and knowledgeable about the magazine media industry than Joyce Byrne. She is a champion of the industry—its people, products and readers,” says Suzanne Trudel, executive director of the Alberta Magazine Publishers Association. Earlier this year, AMPA recognized Joyce’s publishing expertise by awarding her its Achievement in Publishing Award.

 

For her dedication and enthusiasm for a stronger and more inclusive Canadian magazine industry, her tireless advocacy for service and volunteerism, and her inspiring leadership in magazine publishing, the National Media Awards Foundation is proud to honour Joyce Byrne, a self-proclaimed “magazine junkie,” with the 2018 Foundation Award for Outstanding Achievement.

 

41st NATIONAL MAGAZINE AWARDS

Finalists for the 41st National Magazine Awards will be announced tomorrow, May 1, 2018 at 10am ET on www.magazine-awards.com, blog.magazine-awards.com and on Twitter at @MagAwards. The National Media Awards Foundation will welcome Canada’s top writers, artists, editors, art directors, publishers and other creators to the 41st National Magazine Awards gala. Gold, Silver and Honourable Mention awards will be presented at the Arcadian Court in Toronto on June 1, at the annual gala. Tickets will go on sale tomorrow at magazine-awards.com

 

For sponsorship enquiries please contact NMAF Managing Director Barbara Gould at staff@magazine-awards.com.

  

About the Outstanding Achievement Award

The NMAF’s most prestigious individual prize since its inception in 1990 is The Foundation Award for Outstanding Achievement, an award that recognizes an individual's innovation and creativity through contributions to the magazine industry.  

 

The award is open to circulation experts, editors, marketing, sales and promotion professionals, publishers, creators, designers, production managers - in short, to everyone in the industry. It cannot be given posthumously. Nominations for this award are welcome from everyone in the industry.   The nomination consists of a letter from the nominator indicating the candidate’s name, title and career achievements, with supporting letters from at least two (2) other individuals.

 

The Judging Committee of the National Magazine Awards Foundation will consider the nominations, along with nominations from members of the Committee itself. The Board of the National Magazine Awards Foundation will select the winner. No entry fee is required. Applicants not selected will be kept under consideration for two (2) additional years. 

 

The deadline for nominations for the Foundation Award for Outstanding Achievement is March 1. There is no entry fee.  Send your nominations and support letters to staff@magazine-awards.com.  

 

Previous Winners of the Foundation Award for Outstanding Achievement

 

2016 Penny Caldwell

2015 Kim Pittaway

2014 Michael Fox

2013 Kim Jernigan

2012 Stephen Trumper

2011 Heather Robertson  

2010 D.B. Scott 

2009 Terry Sellwood 

2008 Cynthia Brouse 

2007 Charles Oberdorf 

2006 Neville Gilfoy 

2005 John Macfarlane 

2004 Paul Jones 

2003 Stephen Osborne 

2002 Sally Armstrong 

2001 Al Zikovitz 

2000 Ken Rodmell 

1999 Peter C. Newman 

1998 Lynn Cunningham 

1997 Robert Fulford 

1996 James Ireland 

1995 Catherine Keachie 

1994 Jean Paré 

1993 Don Obe 

1992 Barbara Moon 

1991 Lloyd Hodgkinson 

1990 Michael de Pencier 

1989 Prue Hemelrijk